NEW IN

Our New Arrivals page brings together the latest additions to our collection – from this season’s trendiest phone accessories to brand-new product concepts. Whether you're looking for a sleek phone strap, a stylish case with MagSafe compatibility, or a colour that reflects your personality, this is the perfect place to start. Products are updated continuously and reflect our ambition to lead the way in both design and functionality – with accessories that elevate your everyday life and express your style down to the smallest detail.

At IDEAL OF SWEDEN, we release new products throughout the year, not just with the changing seasons. This means you can always discover something new, no matter when you visit us. Our design process is constantly evolving, drawing inspiration from the fashion world, lifestyle trends and technological innovation. By launching new collections and product lines regularly, we offer a current and diverse selection, from colour palettes and textures to functional solutions like MagSafe compatibility and multi-use accessories. Each release is designed to be relevant, thoughtful and to combine style with purpose. In short: there’s always something new to discover at IDEAL OF SWEDEN.

Want to be the first to discover our latest launches? There are several easy ways to stay in the loop. In addition to checking our New Arrivals page, sign up for our newsletter to receive exclusive previews, launch dates and personalised recommendations – straight to your inbox. You can also follow IDEAL OF SWEDEN on social media for daily inspiration, sneak peeks and styling tips from both us and our community. However you choose to follow along, we’ll make sure you never miss your next favourite accessory.